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2019 PACEshow: Industry Lunch Speakers


11:00 AM 
THURSDAY, February 7

KC Convention Center - Room 2104

Industry Lunch Sponsor



Welcome to the Evolution of Diesel, and a Low-Carbon Future  

Steve Howell

As the 21st Century rolls on, diesel technology may be changing as fast as your kids’ social media channels. In this session, you’ll learn about major leaps on the horizon in emissions technology and durability, and why biodiesel is well-positioned in this shift. You’ll also get the latest updates on state and federal biodiesel policies that could provide new opportunities for your business. Plus, we’ll share the latest results on which alternative fuel is #1 with work truck fleets (you’ll never guess!).

•  •  •

Steve Howell.  President and founder of M4 Consulting, a firm dedicated to the development of industrial products from agriculture. He serves as Senior Technical Advisor for the National Biodiesel Board and is the lead technical liaison between the biodiesel industry and the engine and equipment manufacturers. Howell is currently chairman of the ASTM task force on biodiesel standards and plays a liaison role for biodiesel standards development with both ISO and CEN.  He is a Fellow of both ASTM and AOCS.



What Your Competition Already Knows

Successful businesses know that staying ahead of the competition and key industry trends are necessary to maintain and grow sales. Make certain you plan to attend this session as the PACEshow presents two dynamic industry speakers who will help you determine what your competition may already know. 


Get The Edge

Jim Mathis

What does your competition know about your customers that you don’t know?  How are they delivering value to them without you noticing?  You can get the edge with a simple equation:

Features + Benefits = Value!

We often forget why people buy from us because we are marketing and selling what we THINK they want. Meanwhile, everyone else is delivering better value.

They can beat you on price; but not on your value!

Enjoy stories and examples of how to reinvent your petroleum and convenience store marketing efforts and come away with actionable ideas to use in your company immediately!

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JIM MATHIS. International Certified Speaking Professional (CSP) and best-selling author. He has been presenting, leading conferences and consulting for over 30 years. Jim helps business leaders who want different results in a changing economy.  Jim believes the economic climate is very different... and you should be, too!  He presents globally on leadership and competing successfully in a consumer-empowered marketplace.


The Future of Convenience is Frictionless

Michael Davis

This presentation will provide you with an understanding of ways convenience and fuel retailers are improving service by saving customers time and reducing “friction”.  Michael will also give you a glimpse into real-time examples of “frictionless convenience retailing” from around the globe.

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MICHAEL DAVIS.  What can we say about our next speaker that you can’t tell by looking at him? He’s visited convenience and fuel retailing sites in 34 countries and has eaten hot dogs in every single one of them.  Mike is the VP, Member Services for NACS, the industry trade association representing 155 thousand locations in the US with members in over 50 countries.  His team supports its 2,100 retail members both domestically and internationally.  


There is NO CHARGE to attend this special event –
all PACEshow attendees & exhibitors are welcome!



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